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The animated video for Kane Brown’s “Lose It” will begin appearing today across digital and social channels as well as terrestrial radio nationally in the U.S. Also featured in the campaign are artists including Ariana Grande, SZA, Kendrick Lamar, and Queen. The ad creative, developed with global independent agency Wieden+Kennedy, celebrates the growth of Amazon Music and its lead in voice innovation while playing off of powerful, isolated vocals from the participating, notable artists in a journey through the voice experience with Alexa on Amazon Music.
“I really admire the other artists included and know my fans will love this. “I’m excited to have my new single “Lose It” be part of the new Amazon Music campaign,” Brown enthused. The campaign highlights the powerful vocals of notable songs while demonstrating the simplicity of voice with Alexa, featuring Brown’s Top 20-and-climbing hit “Lose it” in an animated video released today (8/24) here. NASHVILLE, TN – Spotlighting Multi-Platinum breakthrough star Kane Brown, Amazon Music is building on its ground-breaking momentum with the launch of a brand-new advertising campaign: A Voice is All You Need. Superstars Ariana Grande, Kendrick Lamar, SZA and Queen Photo Credit: Joseph Llanes Brown’s “Lose It” Highlighted Along With